Website

Coach Charlston.

A landing page for an online functional fitness coaching business, designed to attract new clients and showcase coaching expertise.

Charlie, the founder of CoachCharlston, approached us with a clear vision: he wanted a simple, yet effective online presence to attract new clients and showcase his coaching expertise. He needed a page that would clearly communicate his coaching style and make it easy for potential clients to get in touch.

Research & Strategy

We started by researching the online coaching landscape, identifying what potential clients are looking for and how CoachCharlston would stand out. From there, we crafted a strategy that would combine clean, engaging design with clear messaging, focusing on the personal touch that defines Charlie's coaching approach.

The Design

Charlie wanted a minimalist aesthetic that reflected his straightforward approach to fitness and wellness, so we focused on clean lines, bold typography, and vibrant testimonials. This ensured that his experience and client success stories were front and centre. We included a short video introduction, allowing potential clients to see Charlie in action and understand his coaching philosophy before taking the next step.

The Result

The final landing page became more than just a digital business card. It was a way for Charlie to share his story and approach to coaching. We kept the layout user-friendly, with simple navigation and a clear call-to-action inviting visitors to book a free consultation or join his email list. Now, with the landing page live, CoachCharlston is ready to connect with clients who are looking to make real progress with functional fitness.