Branding / Ecommerce

Grimdark Gains.

Brand identity, community infrastructure, and a product landing page for a Warhammer-themed fitness community.

Grimdark Gains is the brainchild of fitness coaches and Warhammer enthusiasts Eli and Aleks. Their mission: to bring health and fitness to hobbyists who are just as passionate about their physical wellbeing as they are tabletop gaming. It's a niche community with a singular purpose: empowering Warhammer and tabletop enthusiasts to crush their fitness goals in a likeminded community.

The Brand

Creating a brand as unique as Grimdark Gains meant getting every detail right. The logo was a critical piece of the puzzle. After exploring multiple concepts, we landed on a design that balances heavy-metal grit with clean, recognizable lines. It's bold, memorable, with plenty of character.

Community Infrastructure

Eli and Aleks already had thriving communities on different platforms, but no central hub. We created a bespoke Discord server tailored to their needs, featuring a ticketing system for streamlined support and inquiries, automatic moderation to maintain a positive environment, and specialized channels for discussions ranging from tabletop gaming to fitness tips. Within the first hour, over 100 members joined, turning the server into a buzzing hub of activity.

The Landing Page

With the branding polished and the community thriving, it was time to build a landing page for Grimdark Gains' first product: The Nerd's Guide to Nutrition and Fitness. The page was designed to be as sharp and impactful as the brand itself, with striking visuals blending Warhammer-inspired aesthetics with fitness imagery, clear calls to action, and community integration highlighting the active Discord.