Branding / Saas / Website

Spotted.

Brand identity, UI mockups, and a landing page for a SaaS platform connecting clients to fitness professionals.

When we were first approached by the founder of Spotted, they had a powerful vision: to create an application and digital business suite that connects clients to professionals. After an initial consultation, we recommended a smart, cost-effective approach: start with branding, some UI mockups, and a landing page. This would help validate the app's concept without jumping into full-scale development.

The Brand

From our first conversation with the founder, it was clear that our vision aligned perfectly. We wanted Spotted to feel professional yet approachable. We kept the branding clean, minimalist, and sharp. Black, white, and bold. The simplicity reflects professionalism, while the sleek design ensures the focus stays on what matters: connecting clients with top-tier professionals.

Articulating the Vision

Once the branding was locked in, we moved on to the UI mockups. This was where Spotted really started to take shape. The mockups we chose to create were all about functionality, showcasing key parts of the app that future users would find essential. We worked closely with the founder, refining every detail to make sure the conceptual renders not only looked great but would appeal to the target audience.

The Landing Page

We kept the design in line with the minimalist, black-and-white aesthetic. Clean, bold, and easy to navigate. The focus was on making the experience straightforward, with a clear value proposition and a prominent waitlist signup. The goal: convert curious visitors into early adopters and start building excitement from day one, while gathering vital metrics for future venture capital readiness.

We're proud to say that Spotted is now a full venture partner, and fit.design will continue guiding Spotted along the path to full development and release.